
The importance of a Business Plan
Business plans provide owners and managers with direction and focus and provide the opportunity to clarify goals and objectives.
Plans should also be used as an important measuring tool to compare future progress and performance against.
They also provide an opportunity to explore where the business should be positioned in the market and how you could have a greater impact in that market. Putting together a business plan provides an opportunity to reflect and to plan to get stronger, bigger and better at what you do.
“Avoid any misconceptions and get it down in writing early.”
You need to be better organised, focused and aware of the market you plan to operate in to beat the odds that are often stacked against a start-up.
Understanding your market, your competition, as well as your strengths and weaknesses are important in order to clarify what you need to do next. That can then help you understand how to approach those challenges and what you need to do to stand out from the crowd.
How we will Help?

We are experts at putting together a business plan and our templates and guidelines are used to make business planning timely, effective and meaningful. As a consequence we will help you pull together the information needed for your plan and to challenge the reality of your assumptions.
In what situations would you need a Business Plan
- business start ups
- raising funds or capital
- bringing in new investors
- looking to sell
- Immigrants coming into the country wanting to invest in a business
- Established businesses that want to remain focused and goal oriented
- Established businesses operating in highly competitive environments and needing to constantly challenge the status quo.
What’s typically in a business plan

How to use a Business Plan?
The worst thing you could do to a business plan is put it in the cabinet and forget about it. It should become a key management tool used in a number of ways, including:
- as a constant reference point – provides focus
- and making you rethink how to do things, refocus resources or who it is you really want to target.
- an opportunity to set targets for all areas of your business – sales, expenses, people and financial goals.
- or using it as a means of promoting your business to sell
If you want a sample Business Plan, or want advice on how to put a Plan together, Contact us Now.
Recent Reference
” Recently I had a corporate client requiring help with a business plan for an entrepreneur (new start up) visa application. How do you find a business planner? Fortunately, I met Robert Erskine. After a meeting and discussion with Robert, I had a strong sense that this was a man who knows businesses.
Robert has now completed an extremely comprehensive consulting process and produced an outstanding business plan document for my client’s application.
I would not hesitate to recommend Robert Erskine.
Thank you Robert for taking care of my client.” Kelly Coetzee, Immigration Consultant for Immigration Central (Aug 2017).
