October 11, 2016

Virtual CFO

Virtual CFO

We’ll help support you in growing your business

Virtual CFO                                                                                

Our Virtual Chief Financial Officer (CFO) service (listed below) helps you stay on top of your game: The game of winning in business. While general accounting services are important to any business,  our Virtual CFO service provides yet another level of all important support. With over 30+ years commercial experience accumulated across numerous industry sectors worldwide, we bring with us considerable knowledge to share with your team. Outsourcing your Finance role and responsibility to someone like us makes perfect sense as you gain the benefit of our years of experience and yet pay a fraction of the cost of a full-time CFO.

Odds are that you face challenges every day in business from cash flow and fluctuating income to making key investment decisions. Add to that the need to keep an eye on market conditions including those impacting your specific industry sector and it becomes obvious it can be a very lonely place being an owner, especially when all these decisions need to come through you. Sometimes there just aren’t enough hours in the day to deal with all those issues.

“You don’t know what you don’t know.”

Virtual CFO

That’s where we can help, whether on a semi-casual basis or on a more structured arrangement, our Virtual CFO support is positioned to help you alleviate the stress involved in making key business decisions and in building a profitable business. We will strengthen your management team, bringing an independent and expert finance perspective to the challenges you face and the decisions you need to make.  Because the devil is often in the detail, we will help ensure you have the right level of information to be able to make the right choices.

We can help in a number of ways but particularly in deciding on:

  • Best business structures, systems and processes that help you better manage growth.
  • The right level of governance needed– that actually does add value to your business.
  • Developing growth plans and paths for sustainable growth.
  • Opening up new markets, go to market with new products or services, and making changes to a maturing operating structure.
  • How to raise additional capital or funding, and what sources of funding best suit your business needs and goals.
  • Key investment decisions (even acquisitions) – we’ll help analyse your options, and work through due diligence on potential targets.
  • Making hard but necessary decisions when things aren’t going so well.
  • Identify growth barriers and help implement strategies to overcome these.
  • Succession plans for owners and exit strategies.

As your business grows so does its complexity. We have the knowledge and experience to support you when that complexity becomes too much of a load to handle. That’s why long term relationships are important to us.

“To be successful you have to learn to ask for help.”

What we bring to the table

Virtual CFO

We enjoy helping businesses develop operationally as well as strategically.

We have spent most of our career focusing on business performance management. 30+ years in fact, helping support businesses in areas of business governance, risk, planning and performance analysis and management. Not to mention also managing specific projects including systems implementations, business restructures, business acquisitions and succession plans. We particularly enjoy offering our problem solving and change management skills to share with businesses in a way that’s relevant to them. We’ll help your business ‘do things right’.

To help us, we use a range of models and methodologies to analyse performance. That in turn helps us identify areas for improvement and suggest practical strategies for addressing key aspects of your business. To also help us, we have business improvement programs that can be tailored to the needs of your business.


Cost effective solution

Most SME businesses can’t justify the cost of a full time CFO, it’s a luxury they simply can’t afford. When you take all costs into account, that often means an annual cost closer to $150,000 to $200,000. We have a solution to that problem – a virtual alternative, as having access to an experienced Chief Financial Officer is something most businesses still need. That is especially the case when going through a lot of change, turmoil or growth. Some owners fall back on their accountant to fill that role. That’s fine, as long as they (the accountant) can dedicate the time and resource to properly support your business when its needed. When they can’t, outsourcing to our Virtual CFO service makes perfect sense and is very cost effective.

‘A lot of business owners are good at what they do in business but aren’t necessarily good at all aspects of business.’

The benefits of tapping into a wealth of experience to help you make critical decisions far outweigh the costs. How much is it worth to you to have someone dedicated to help you manage your business. In our role, we challenge the status quo and properly analyse changes you plan to make before you make them. We explore what other options you may have. We’re results driven so improving your bottom line and business value are paramount to what we do. And, we will improve your bottom line, not add to it.

Time for you to beat the odds! Find out more about our Virtual Chief Financial Officer (CFO) advisory services. Lets meet, the first coffee or beer’s on me.


Accounting Auckland